Microsoft Ads

What it does

The Microsoft Ads plugin connects Claude to your Microsoft Advertising (Bing Ads) accounts through live API access. It runs practitioner-built workflows tuned for Bing-specific data quirks and waste patterns. Read-only by design — it cannot modify your accounts.

Nobody treats Bing as a first-class platform. This plugin does.

Workflows included

Eight workflows, each handling a distinct piece of Microsoft Ads management:

platform-setup — Configure and verify your Microsoft Advertising credentials. Tests connections, discovers accounts, confirms API access.

morning-brief — Daily account health check. Budget pacing, bot traffic monitoring, search partner quality assessment. Adapted for Bing’s reporting structure.

waste-detector — Finds Bing-specific waste across seven categories including MSAN (Microsoft Audience Network) bleed, search partner junk traffic, and broad match imports that don’t translate from Google.

search-term-verdict — Classifies search terms adapted for Bing’s worse close-variant matching behavior. Exports paste-ready negative keyword lists.

import-auditor — Post-Google-import cleanup checklist. Catches the settings, bid strategies, and targeting options that don’t translate cleanly from Google to Bing. Saves hours of manual post-import review.

placement-cleaner — MSAN and publisher exclusion recommendations. Identifies low-quality placements bleeding budget.

account-scorecard — Quantified health grade across five dimensions with Bing-specific benchmarks.

profile-review — Periodic profile cleanup. Audits watch list, active tests, and decision log.

Why a separate Bing plugin?

Google and Bing have different data structures, different waste patterns, and different API quirks. Bing spend is in dollars (no micros conversion), CTR comes as a percentage string, and there’s no change event history, impression share in standard reports, or ad disapproval data via API.

A combined plugin means bloated context windows and generic workflows. A dedicated plugin means Bing-specific intelligence.

Getting started

Install the plugin:

claude plugin install microsoft-ads@channel47

Run platform-setup first to configure your credentials and verify API access.

Then try morning-brief to see what the plugin does with your live Bing data.