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BUILD NOTES

How the tools get built.

Workflow breakdowns, build decisions, and the dead ends that led somewhere. From managing 25+ ad accounts daily.

Build Notes is Channel 47's weekly publication covering how AI workflows and plugins get built for media buyers. Each issue breaks down a real tool — the workflow it automates, the decisions behind the architecture, and what went wrong along the way. Written by Jackson Dean, who manages 25+ Google Ads and Bing Ads accounts daily.

GUIDE

The Pink Elephant Problem in AI Voice Skills

Telling AI what NOT to write backfires. Here's why kill lists make your voice skill worse, and how positive-first architecture fixes it.
GUIDE

What is a Claude Code plugin?

Plugins bundle the skills, API connections, and safety layers a profession needs into one install. Here's what's inside and how to get started.
STORY

Remixed a skill with my boss yesterday

How two non-developers turned an ad creative generator into a native ad tool in one hour.

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