Workshopsvoice-skill-builder

Build a brand-voice skill from real writing samples

A Vibe Marketers lab on building and testing a brand-voice skill in Claude Desktop.

This Vibe Marketers session used Dr. Squatch as a public example for building a brand-voice skill in Claude Desktop.

Topics covered

  • Collecting representative writing samples.
  • Identifying voice attributes and gathering missing context.
  • Generating core instructions, editing guidance, and examples.
  • Calibrating the skill with sample outputs before use.
  • Packaging and installing a skill in Claude Desktop and Claude Code.
  • Troubleshooting skill triggers and organizing skills by brand.

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