Skillscreative-strategist

/creative-strategist — Turn customer research into ads worth testing

A staged voice-of-customer workflow for research, personas, ad angles, and advertorial drafts.

Jackson Dean · Jul 2026

Creative Strategist's staged research, persona, angle, and advertorial workflow.
Creative Strategist's staged research, persona, angle, and advertorial workflow.

Creative Strategist organizes customer research and creative development in a single product dossier.

Workflow

  • Runs research → personas → angles → advertorial as separate stages or as one sequence.
  • Writes each stage to creative/[product-slug]-dossier.md.
  • Assigns stable IDs to sourced quotes and requires downstream claims to cite those IDs.
  • Labels unsupported claims as speculative and records advertorial claims as proven, needs-source, or remove.

Grab it

Install
npx skills add channel47/skills --skill creative-strategist
Source on GitHub

Requires access to the research sources used in a run. Brief Me and Ad Recon can provide upstream context.

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Occasional updates when a skill, connector, or workshop is added.

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