# Your brand brief

Fill in what you know. Leave unknown items marked “Unknown”; your agent can help identify what matters.

## Product
- Brand and product:
- Product page URL:
- Country or market:
- Research language:
- What it does:
- Price and currency:
- Current offer, guarantee, or shipping terms (with source):
- Verified product facts and usage instructions (with sources):

## Customer
- Who buys today, if known:
- Who reorders, if known:
- Situation that makes someone look for this product:
- Alternatives or competitors:
- Important objections you have heard:

## Existing evidence
- Customer reviews or discussion URLs:
- Customer feedback you can share with your agent:
- Research or campaign findings already available:
- Product demonstrations, photographs, or other proof:
- Facts or claims that still need checking:

## Creative direction
- Where you want to use the ideas:
- Formats you can actually make (photo, static ad, video, etc.):
- Tone, references, or constraints:
- What you want this research to help you decide: